Find authentic, independent fashion brands at We Are Labels Rotterdam
The Dutch fashion company, founded by Pieter Bas Broeke, opened its first boutique with this concept in Amsterdam in 2010. It was an immediate success, so a webshop and no less than nine other stores in Amstelveen, Antwerp, The Hague and Rotterdam followed quickly. The success formula? Affordable items of great quality.
At We Are Labels you will find small, exclusive and international fashion brands, for both men and women. So ladies (if I look at our target audience, I expect that I should focus on you in particular), take your men to this fine boutique! In addition, they sell a nice selection of gifts and accessories, so also for a beautiful piece of jewelery or a good gift, you are at the right place here.
The store in Rotterdam can be found at the Meent (119-121) in an impressive building that is part of Het Timmerhuis. When we say 'boutique' you may think of a small store, but We Are Labels is anything but small. The building of approx. 300m2 consists of two floors and the high ceilings provide a spacious feeling and give the whole a rustic character. As a result, it still retains the typical boutique-like look & feel that you will also find in their other stores. Very nice!
The spacious ground floor is filled with the clothing collection for men, a wall full of shoes, jewelry and a small selection of accessories and gifts. For the women's collection you have to be in the basement and that is the place where we could enjoy ourselves, because we both had a gift card to spend. :)
The collections that you find here are on-trend and affordable. With around eight different collections per year, new items come in weekly. So always expect colors, fabrics and prints of the season! The ideal reason to come back regularly. And who doesn't like affordable clothes? At least 80% of every collection is priced between €40 and €80. As far as we are concerned, this is really the perfect place to score a unique yet qualitative item without spending a huge amount of money.
Racks full of beautiful fabrics, all neatly sorted by color or brand. But which brands do they actually sell? With a motto like 'only great minds can afford simple style' we expected a lot of minimalistic, Scandinavian brands and that is entirely true. Brands they sell include Anna + Nina, Cheap Monday, Dr. Denim, Just Female, mbyM, Minimum, Modström, Moss Copenhagen, Numph, Rains, Samsoe & Samoe, Second Female and Selected Homme. And although I am a big fan of fashion from the High North, this time I went for a floral two-piece from the Spanish Indi & Cold, which is perfect for both spring and the coming autumn.
We Are Labels offers a distinctive concept and is therefore here to stay! A nice replacement for the standard fashion street scene, right?