SUSAN BIJL - Flagship Store
You can’t walk through Rotterdam without spotting a SUSAN BIJL bag — and for good reason! What started with The New Shopping Bag in 2000 has grown into an iconic brand, proving that functional design and sustainability can go hand in hand.
These ultra-lightweight, recycled ripstop nylon bags originally created to replace plastic shopping bags, quickly became so much more: a fashion statement, a collector’s item and a daily essential for Rotterdam locals.
SUSAN BIJL is all about less waste and more purpose. Their minimalistic designs are made to last, with new colourways and fresh collections keeping things interesting. Over the years, the lineup has expanded beyond these shopping bags to include The New Bum Bag, The New Backpack, The New Trash Bag and even The New Raincoat — all while staying true to its eco-conscious roots. And if your favourite piece starts showing some wear? Their Care & Repair service ensures you don’t have to say goodbye anytime soon!
From bold colour-blocking to understated neutrals, there’s a SUSAN BIJL for everyone. Whether you’re adding to your collection or purchasing your first, one thing’s for certain — no Rotterdam wardrobe is complete without one!
